Need a quicker and easier way to manage through all your social media accounts? SocialPilot was designed for this purpose and includes marketing tools that will help you boost your traffic.
By creating and managing social media platforms, online businesses can keep up to date with technology and current trends. Through this, they can create eye-catching posts for everyone to see at a glance if visitors see them in their newsfeed.
You may need to manage multiple accounts for your company. Navigating through numerous social media accounts can be taxing for any company since there are more important tasks. This is going to be very difficult to control, but SocialPilot simplifies all of that.
Before you continue, you may want to watch this video by SocialPilot on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review of SocialPilot.
SocialPilot: A Social Media Management Tool Buffer Vs Socialpilot
SocialPilot is a social media management tool that handles several functions such as content creation, marketing campaigns, scheduling, and posting. It is a cloud-based tool, so all devices connected to the account share the data you saved.
Not only does it do that, but SocialPilot also expands from content management to scheduling to messaging clients. Facebook, Twitter, and LinkedIn benefit the most when you utilize this tool, and you’ll be able to post your content across a variety of social media platforms.
This tool can be used by small and large teams as well as enterprise-level companies. This is an excellent option for freelancers, as it allows only one person to manage the accounts.
Sign up for SocialPilot, and the first thing you’ll see when you log in is the dashboard screen. You can connect to any one of these social media platforms from your account:
- Google My Business.
After you’re done connecting SocialPilot to your social media accounts, you can finally start planning out and posting using this platform. The interface is easy to use and intuitive for everyone to navigate through.
On the dashboard, you’ll be able to see and use the social inbox feature where you can interact with your clients. This feature, though, is only available for Facebook accounts. The layout is minimalistic and displays all the messages you made for the past 30 days in the inbox.
SocialPilot: Market Your Brand
SocialPilot allows you to schedule content and market it to your target audience by adding it to your system. Your website must be visible to the world online, especially if you are a new business.
Advertising can help you get more traffic to your website, especially since everyone is now on their smartphones or computers. Google and Facebook are examples of platforms you can use for advertisement under SocialPilot.
SocialPilot will promote your store through the following ads
- Google Adwords
- Facebook Ads
- Twitter Ads
- Bing Ads.
Spending on advertising your site can boost your site’s traction and effectively raise the chances of increased sales. Your ads will be more effective if you use any of these platforms, as everyone uses them.
SocialPilot offers many functions that you can use immediately. It will allow you to keep track of your schedules and post the content to the appropriate social media accounts.
There are many integrations that can be added to the program, in addition to the main features we will discuss. This includes Zapier, extensions (Chrome and Firefox), and apps on both iOS and Android.
Social Engagement & Collaboration
People often move on and off when looking for new accounts to follow on social media platforms. Visitors will quickly notice if a page or site is interesting to them. You need to make sure your posts grab their attention right away.
Attracting visitors to be regular customers to your page can be tricky, but it’s still doable. By planning out and consistently posting content, you can keep their attention and have them always looking forward to every post your brand makes.
Filter which posts you need to prioritize, or you can also arrange it in a way where you focus on one client’s requests on the calendar. You can filter tasks by social media platforms, client accounts and others.
The collaboration feature allows you to connect with clients without asking them for too much information about themselves. You might deal with clients who aren’t willing to share too much about their social media accounts with new partners.
There are tons of trends that happen daily, and it’s hard to keep track of it since they can constantly change in a matter of hours or even minutes. SocialPilot’s content curation feature will keep you up-to-date on the latest topics.
Use the content curation tool to search up the topic you’re interested in knowing more about. From there, you’ll be able to see how popular it is in the past month, and it can generate content suggestions to help you think of new ideas related to the topic. You can also look at the work of other influencers and come up with innovative ideas.
Content Calendar / Scheduling
SocialPilot’s handy calendar will make it easy to post content. As an online business, you have probably encountered the issue of organizing all your meetings with clients, schedule posting, and other tasks assigned to your employees or coworkers.
SocialPilot simplifies the process by giving you a calendar that allows for you to filter tasks. You simply need to click on the date or time that you would like your content scheduled on which social media platform.
Since it’s available on most devices, you can sync the data and manage all tasks on the calendar on any device you’re using.
Social Media Analytics
Creating and posting content is the way to get new potential customers and retain the regulars, but you’ll need to understand why that happens. That’s where the Analytics function comes in.
You can view the report by clicking on the “Analytics” tab in the SocialPilot app. The report covers the overall performance rating of each social media account and posts in it. It only covers a few social media platforms that you can connect with your SocialPilot account.
However, when it comes to users with a Professional account, they won’t customize the report. This can only be done with at least a Small Team or Agency plan, and in these plans, they can receive a white label report for themselves and their respective clients.
For transparency’s sake, you can export a PDF file of the whole report and send it to your teammates so you can review it together.
You can view the performance of your site in different social media accounts, as well as add-on analytics. Unfortunately, this feature can only be considered for Facebook, Twitter, Linked In, Google my Business, and Pinterest accounts.
It records all the data you need to know about how your posts are doing on each platform. The information is presented in simple-to-read charts. This section will allow you to see which posts are most popular and provide a summary of the data for you to consider your next steps. Buffer Vs Socialpilot
Manage your Account
SocialPilot made account management simple so that you can switch between social media platforms easily, regardless of whether you are working alone or with a large team. To produce high-quality content, collaborate with clients and colleagues.
If you’re working in a team, you can assign roles to your team and delegate their respective tasks easily with SocialPilot. You can limit their access to certain tasks and allow them to only see the job that you have assigned. Buffer Vs Socialpilot
The system is flexible because it can also accommodate freelancers, and they can quickly check what they need to do with little to no problem. The calendar feature will keep everyone, including clients, updated on what’s happening regarding company projects.
Compared to other social media management tools, SocialPilot offers significantly lower prices. This tool is ideal for those who need a cost-friendly option that they can use over the long term.
For every subscription plan, you can try out its 14-day free trial. There are four plans you can purchase for your company (at standard pricing):
- Professionals – $30 / month
- Small Team – $50 per month
- Studio – $100 per month
- Agency – $150 per month
Studio plans are the most popular choice for businesses. Unlimited clients are included in this plan, and you can host up to 50 social media accounts with five users. This plan has the same functions and features as the Agency plan, with the exception of the number of users and accounts that can be attached.
If you want to save money, you can avail of their annual plan, which gives you 15% off each subscription. The free trial starts when you apply to one of their plans.
Most Frequently Asked Questions Buffer Vs Socialpilot
What is SocialPilot about?
SocialPilot can be used as a social media management and marketing tool. It can also sync to the cloud to connect to all devices and save data. This tool allows you to communicate effectively with your clients and colleagues and filter multiple accounts at once.
The overall aim of SocialPilot is to simplify the whole process of social media management for any professional or company brand. This is achieved through simple layouts of the dashboard and innovative ways to increase your performance.
What are SocialPilot’s highlighted features?
It provides an array of innovative tools at your disposal. These are the functions that you can access once you create a SocialPilot Account.
- Management of multi-accounts
- Bulk scheduling and content administration
- Content Curation
- Options for Messages to Customers, Clients, and Colleagues
- Advertising and Marketing
- Performance Ratings & Analytics
- Third-party Integrations
SocialPilot: Where can you find it?
You can install Socialpilot extensions in browsers such as Safari, Firefox, Google Chrome, and Firefox. You can also download apps for iOS or Android from their respective stores.
What kind of media can be used on SocialPilot?
SocialPilot supports the inclusion of images and videos in its media, as imagery is used to attract attention on social media. You can create promotional images using a Canva integration. Everyone can see the entire process through SocialPilot’s dashboard.
Can I connect SocialPilot to my WordPress account?
Yes, you can! You can connect your WordPress account to SocialPilot so you can manage your posting and scheduling from there.